Idea #16: Create a week-long festival-like atmosphere surrounding Bloomsday

Bloomsday is one of Spokane’s most-cherished and best-loved events, attracting runners from all over the region and world. How could we better capitalize on its clear economic clout and increase civic pride? (PHOTO: BestRoadRaces.com)

The Lilac Bloomsday Run has been a Spokane mainstay for nearly two generations. Through its 38-year history, the race has grown into an event and spectacle unlike any other, featuring a full two-day trade show, a small festival of sorts in Riverfront Park, and the colorful characters and costumes that have helped make the event famous. The giant buzzard at the top of Doomsday Hill comes to mind. Or the woman who dresses as Dorothy from The Wizard of Oz every year. Or the inevitable gorilla-suited individuals. Or the infamous bucket band. They’re quirky, weird, even bizarre, but they help make Spokane, Spokane.

What if we could extend this liveliness, this energy, this sense for the delightfully weird so that it could last longer, sustain itself longer, fester longer? What if we had a week-long Bloomsday Festival? This event could run the week leading up to Bloomsday, and it could feature nightly live music or family movies in Riverfront Park, food truck rallies, vendor sales, and street parades. We could bring in runners, triathletes, wheelchair runners to talk about training and the importance of a healthy lifestyle. This could be a great time to educate citizens and hold “ciclovia”/Summer Parkways-style events. Imagine a yoga session with a thousand participants in Riverfront Park. Or healthy-eating seminars at Riverpark Square and across the city. Or an “envision your future Spokane” session with planners taking notes from hundreds of engaged citizens; there could be no better time to get local input. Indeed, imagine the possibilities! Overall, the festival would focus on active, engaged lifestyles and maintaining balance in a 24-hour world.

What do you think? Could Bloomsday be expanded into a week-long festival of healthy lifestyles and civic pride? What events would you like to see? How can we grow civic pride by better utilizing our existing events? As always, we encourage you to comment below, on Facebook, on Twitter, or in person. We love to hear from you.

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